Women and stereotype

Blog Reads: 337
Inequality and feminism. Social inequality between women and men, on the scales of justice

09 - 03 - 2021

3:00 min read

Walking on the road of success: Breaking stereotypes as a woman entrepreneur

In India, entrepreneurship as a career is pursued by males more than females. The gender differences in entrepreneurial activity are both persistent and universal. However, for most of its history entrepreneurship was based predominantly on and about males. It is only in recent years that entrepreneurship as a career choice has begun to evolve among females.

“History has witnessed a list of women who went beyond the norms of patriarchal society and have left their mark in the world. Such women who fight odds, ageism, stereotypes, orthodoxies, and restrictions are my kind of women and that is why we see a large number of “momentrepreuers” today”

Leadership quality suits men more than women?

Research scholars suggest that women are commonly believed to have more communion qualities like expressiveness, connectedness, relatedness, kindness, supportiveness, and timidness whereas men are associated with more agentic qualities such as independence, aggressiveness, autonomy, instrumentality, and courage. These gender stereotypes not only describe how men and women are but also how they should be. The single most important hurdle for women wanting to go into leadership and management roles is the persistent stereotype that associates these jobs with males

Therefore, stereotypes can be powerful gatekeepers restricting access for people who do not fit the prevailing stereotypes. Just as in management and leadership, if individuals do not see themselves as able to fit the prevailing stereotype of an entrepreneur they may not choose this career track. People influenced by stereotypical thinking are more likely to ‘think entrepreneur’ and then think of a particular gender. Gender-specific association of particular professions, like entrepreneurship, can lead to prejudicial beliefs and discrimination against the other gender.

More the population, less the opportunities

Women comprise quite a large number of the population across the world, but the attention, education, opportunities, and care they receive is not sufficient. Factors like stereotypes and restrictions, women are automatically associated with taking care of their families and doing a lot of household chores. Right from birth to becoming a woman, women face so many obstacles that make them vulnerable, but there are few who choose to break free.

According to, The Economic Times, “History has witnessed a list of women who went beyond the norms of patriarchal society and have left their mark in the world. Such women who fight odds, ageism, stereotypes, orthodoxies, and restrictions are my kind of women and that is why we see a large number of "momentrepreuers" today”. Currently, when society and businesses are still called male- dominated, there are a growing number of ladies who sail through the odds and set up their own businesses. Entrepreneurship is not a cakewalk!

And today…

According to the Global Entrepreneurship Monitor (GEM), 231 million women launched or operated businesses in the 59 economies around the world that were studied in the 2019 report on women’s entrepreneurship. Many organisations and governmental institutions have recognised the importance of women in the process of economic development, individual health, and societal advancement. Several studies not only point out that women are better leaders than men but also prove that the organisations led by women record more profitable results than the ones headed by their male counterparts.

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