The significance of marketing is well said in the quote by Milan Kundera- “Business has only two functions- marketing and innovation.” It is all about earning customer reach, conversions and market share while battling with competitors for which updating to the prevailing trends is most important. Businesses must also know the right kind of content to be put on various platforms. For instance, Facebook and Instagram have a lot of similarities, but a popular observation regarding the pattern of their users is that there are a lot of youngsters on Instagram. The kind of content you put up should be relevant to the demography so that your purpose is met.
Here are the top 5 marketing trends of 2019.
1.Social Media :
Businesses have coped up with apps like Instagram and Facebook, as we seldom find a business that is building its brand, not on social media. The trend however is not just to have a page but to have good engagement with customers/followers like releasing posters and videos on feed or stories regularly. With IGTV on Instagram, you can now post videos of a longer duration, a welcomed addition for businesses. Further, engaging with followers on insta stories through stickers and quizzes are signs of an active page. The takeaway from many big players is that they do not directly ask customers to buy in any of their posts. They ensure that their page is so well maintained that a good reputation and brand is built which will ensure conversions.Therefore, having a page and ensuring regular feed is sufficient to make your brand retain in the minds of customers as that will eventually result in the urge to buy your products or services.
2. Chatbots :
These are little AI assistants that humanly interact to give shopping suggestions, guidance to browse and to complete such other simple tasks. It is primarily in the form of texts but voice interactions are also possible. To get your business on top for such searches is again SEO and using the right keywords can help you have a good stand in this.
Voice searches on smart speakers are a popular tool used by people to complete tasks swiftly and conveniently. They decrease screen time for customers which is one of the reasons for increase in its usage, making it a new marketing trend.
3. Live Videos :
Live streaming is also appreciated by followers as they also can participate by way of comments. It is also nice for a business to show up the spontaneity involved in it. With the trust of spontaneity, you can also post live short feedback from your happy customers as it can have a good impact on prospective ones. Going live on Instagram or Facebook on special occasions of your business or simply doing it regularly with something fun and attractive for the customers or followers is a good sign for an active page.
4. Guerrilla Marketing :
It is important not to lose out on offline marketing amidst digital marketing and online marketing platforms. Guerrilla marketing in the streets or in an unconventional place could multiply the impact of the ad or the campaign, a true form of ‘guerrilla’ marketing. This has to be carefully done, as it is a step that can capture a large number of customers in big and creative ways. It may not be always expensive to do guerrilla marketing, being a smart one is sufficient for it to become big.
5. Offline Ads :
Offline ads have always been an important marketing trend. Every business tries to break the monotony of pattern of ads, mad ads for instance, and they are no wonder effective. Off late, businesses release more than one ad online and take note of which performs better, to be put on offline platforms later. It is a good idea and a trend as the niche customers online would know which deserves thumbs-ups. This helps businesses know which of their ads performs better and saves a lot of cost.
“Content is king” to derive the best benefits of various platforms for marketing and also to earn a good reputation for your brand. The platforms promise a good audience for your business. Your job to take your business forward is to think of a smart, unconventional idea which will help you earn a good number of followers/ customers, ultimately leading to conversions.